PROJECTS
MADS LEARNER PROJECT: Developing learners. Connecting industry. Creating opportunity.
The MADS Learner Project bridges the gap between education and industry by exposing students to the realities, expectations, careerpathways and opportunities within the media, advertising, marketing and communications sectors.
The Learner Project introduces students to the industry through University visits, talks, guest speakers, development activities and industry engagement opportunities. For many learners, this may be their first meaningful interaction with industry professionals and the broaderprofessional community.
MADS MICRO BUSINESS GROWTH JOURNEY PROJECT: Practical growth support for micro businesses in media, advertising and communications.
The MADS Micro Business Growth Journey is a structured business development programme designed to strengthen selected microbusinesses operating within the media, advertising and communications sectors. It is an implementation-focused growth journey that helps selected micro businesses build better systems, stronger leadership and more sustainable operations.
Why Micro Businesses Matter
Micro businesses are often where creativity, agility and fresh thinking live. But many struggle with unclear strategy, weak financial controls, inconsistent operations, poor sales systems, limited visibility, underdeveloped leadership and weak access to networks.
MADS INTERNSHIP PROJECT: Helping students prepare for the industry.
The MADS Internship Project gives interns practical workplace exposure through real projects and day-to-day business activities.A structured development framework builds both practical experience and essential workplace skills such as communication, accountability, initiative, teamwork and professional conduct. Progress is monitored throughout to strengthen work readiness and prepare interns for future opportunities and, where possible, absorption into the industry.
